Why Bonnie – Fake Out

Why Bonnie, helmed by Blair Howerton, returns with “Fake Out,” a daring single from the forthcoming album Wish On The Bone, due August 30 via Fire Talk. The track, touted as the loudest on the album, pushes the boundaries of Why Bonnie’s signature hazy folk-rock sound, with Howerton’s vocals confronting themes of authenticity and self-perception.

The visualizer, set against the backdrop of Brooklyn, perfectly complements the song’s exploration of hidden identities, featuring Howerton donning a mask. The lyrics, “It’s not my face I imitate,” resonate deeply in a world where being true to oneself often feels like an act of rebellion.

Wish On The Bone signifies a period of bold experimentation for Howerton and her bandmates, Chance Williams and Josh Malett, under the co-production of Jonathan Schenke. As Howerton reflects on personal growth and the album’s diverse musical influences, she notes, “There’s still some country on this record, but I wasn’t thinking about sticking to one thing. Personal experiences of learning to be bolder and more assertive and trusting myself have carried over into my music.”

This new direction is a testament to Howerton’s evolving artistry since Why Bonnie’s debut album 90 in November in 2022. With its mix of hope and realism, “Fake Out” paves the way for an album that promises both introspection and a dynamic sonic palette.