Kim Gordon – PLAY ME
PLAY ME is out today on Matador Records, and Kim Gordon has shared the title track alongside a video directed by Barney Clay. We covered the singles campaign as it built — “NOT TODAY” back in W03 and “DIRTY TECH” in W07 — so this is the third and final piece of the puzzle before the album gets its proper treatment in the March Spotlight.
“PLAY ME” is the album opener, and it sets the tone deliberately. Over a laidback trip-hop groove, Gordon lists Spotify playlist names and mood-marketing language — “make out jams”, “spring pop, chill vibes, feel free”, “neon cowgirl” — as both description and critique. She’s narrating the exact aesthetic flattening of culture the record pushes back against, and she’s doing it with enough cool detachment that the whole thing lands as sardonic without tipping into lecture. What works is that the track doesn’t announce itself; it just drifts in and makes its point without raising its voice.
Clay’s video, set inside a chaotic shopping mall with censored and blurred faces throughout, leans into the record’s themes of technocratic surveillance and billionaire-class damage. Worth a watch.
The album gets a full look in the March Spotlight. For now: it’s here, it’s good, and “PLAY ME” earns its place as the door you walk through.
Tracklist:
- PLAY ME
- GIRL WITH A LOOK
- NO HANDS
- BLACK OUT
- DIRTY TECH
- NOT TODAY
- BUSY BEE
- SQUARE JAW
- SUBCON
- POST EMPIRE
- NAIL BITER
- BYEBYE25!
Tour Dates:
North America:
- April 2 – Pasadena, CA – Sid The Cat
- June 23 – Chicago, IL – Metro
- June 24 – Minneapolis, MN – First Avenue
- June 25 – Milwaukee, WI – Summerfest
- July 23 – Denver, CO – Ogden Theatre
- July 25 – Seattle, WA – Neptune Theatre
- July 26 – Portland, OR – Revolution Hall
- July 27 – Vancouver, BC – Hollywood Theatre
- July 29 – San Francisco, CA – The Castro Theatre
Europe:
- April 11 – The Hague, Netherlands – Rewire Festival
- April 12 – Nantes, France – Variations Festival
- April 14 – London, UK – O2 Shepherds Bush Empire
- April 15 – Brussels, Belgium – Ancienne Belgique
- April 17 – Paris, France – Le Trianon
- April 19 – Berlin, Germany – Huxley’s Neue Welt
- April 20 – Wroclaw, Poland – A2
- April 21 – Warsaw, Poland – Progresja
